Service for Land Rover Vehicles
Land Rover is a luxury SUV manufacturer that has its roots in England. Many of its vehicles are replete with the sort of leather-lined comforts that call to mind hunting lodges and high tea. Land Rovers are also known for being stellar trail-busters, endowed with the moxie to get down and dirty when the road gets rough. Currently owned by Tata Motors, Land Rover is one of just a few automotive brands in the United States to solely market SUV products.
After World War II, two British brothers, Spencer and Maurice Wilks, were impressed by the rugged and versatile nature of the U.S. Army's Jeep. They worked with the British automaker Rover to create the first Land Rover in 1948. Called the Series I, this truck was equipped with permanent four-wheel-drive, a canvas roof, and optional doors. These early Land Rovers were crude but extremely well-suited for operations in the field.
The 1950s saw Land Rovers moving toward increased power and refinement. Launched in 1958, the Series II offered added horsepower and a somewhat less rudimentary exterior, with sills designed to disguise the exhaust and chassis. The first diesel-powered Rover was also produced during these years. The Series IIA came next, in a production run that lasted from 1961-'71. As the '60s drew to a close, Rover was acquired by Leyland Motors Ltd. (which would later become British Leyland).
Land Rover's storied Range Rover made its debut in 1970. Equipped with a V8 engine and a body made mostly of aluminum, the stylish vehicle was more consumer-oriented than its predecessors. In the mid-'70s, British Leyland was nationalized; by the mid-'80s, the company — renamed the Rover Group — had been acquired by British Aerospace.
The automaker officially entered the U.S. automotive market in 1987 when the Range Rover made its debut on American shores. It was followed in 1989 by the Discovery, which was initially offered only in two-door form. The Discovery was the first all-new Land Rover in 19 years.
Pushing every conceivable boundary, each generation of Land Rover exceeds the one before in excitement, performance, sustainability and sheer driving pleasure.